Ecommerce managers and online store owners all know the importance of product descriptions. but they are still often overlooked and not optimized to their full potential.

A product description is the copy used to describe product features, problems it solves and other benefits to help generate sales.

It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a shopper needs to make a purchase decision. Providing key product details is critical if you want the shopper to click “Add to Cart” and differentiate your ecommerce website from the competition.